PAASHLUX (AMAZON DESIGN)

BrandPAASHLUX

Category05. Amazon Visual Design

DeliverablesMain Images, A+ Content, Brand Story

Listings2-in-1 Oil Sprayer Set & Glass Tilted Jar

One visual system for PAASHLUX’s kitchen line on Amazon, covering two products: a 2-pack of 2-in-1 glass oil dispenser and sprayer bottles, and a glass tilted jar with a stainless steel date-indicator dial lid. Each product has its own main image set and A+ Content, tied together by one brand look and a shared Brand Story. The listing visuals were then A/B tested.

View on Amazon

Overview

PAASHLUX sells “Smart. Simple. Kitchen Essentials.” This project covers two of them. The first is a 2-pack of 11.5 oz (340 ml) glass bottles whose lid twists between a pour and a fine mist, for salads, air fryers, grilling, and baking. The second is a glass jar that sits on an angle, with a stainless steel lid that has a date dial around a clear window to track freshness.

The oil sprayer set is listed on Amazon as the PAASHLUX Olive Oil Sprayer for Cooking, 2 In 1 Oil Dispenser and Sprayer, and that is the listing linked on this page.

My Role

I designed the visual parts of both Amazon listings, then ran A/B tests on those visuals.

The design covers three listing surfaces: the main image gallery and A+ Content for each product, and a Brand Story shared across the brand. The tests compared alternate treatments of the main image, the secondary images, and the A+ modules.

Challenge

Two different products had to read as one brand. Clear glass, olive oil, and grey spray tops sit very differently on screen from a glass jar with a steel lid, yet both needed the same clean kitchen feel, the same black wordmark, and the same gold-and-yellow accents.

Each product also had its own selling point to land in a thumbnail: the twist between pouring and spraying for the bottles, and the tilted opening and date dial for the jar. Glass photographs with reflections and is easy to lose on white, so the images had to keep the shape and the liquid or contents clear.

Process

Main images for each product. A white-background hero, a “why choose us” reasons image, size, and then the feature that sets that product apart: spraying versus pouring for the bottles, and the 45° opening and date dial for the jar.
A+ Content for each product. A PAASHLUX logo bar, then wide modules for the hero, the key feature, the ingredients or storage context, and gifting.
One shared Brand Story. A welcome card and product cards over a kitchen banner, built around the Glass Tilted Jar.
After the visuals were on the listings, A/B tests on the main image, the secondary images, and the A+ modules.

Main Images

Seven square images for each product, each set built the same way: the hero stays clean so the glass reads at thumbnail size, and the frames after it answer what a shopper asks next.

Product 1: 2-in-1 Oil Dispenser & Sprayer (2-Pack)

Two PAASHLUX glass oil bottles with grey 2-in-1 spray tops, one filled with olive oil and one with a lighter oil, in front of the product box on white — *۰۱ — Hero* The 2-pack in its gift box beside two filled bottles on white, with the 340 ml / 11.5 oz size on the box.

Why Choose Us list with five points about the 2-in-1 oil dispenser and sprayer set — *۰۲ — Why choose us* Five numbered reasons over a close-up of the two bottles: true 2-in-1 design, dishwasher safe, premium BPA-free glass, high quality material, and designed in the USA.

Two glass oil bottles on white marble pedestals with height and capacity callouts on a grey background — *۰۳ — Size* The pair on marble pedestals with the 8.07 in / 20.50 cm height and the 340 ml / 11.50 oz capacity called out.

Hand holding the glass oil bottle over a bowl of salad with a yellow headline panel — *۰۴ — Cleaner kitchen* A hand holding the bottle over a salad, with the headline “Cleaner, Less Greasy, Kitchen Controlled.”

Four close-up panels labeled Spraying and Pouring showing hands twisting the lid of the oil bottle — *۰۵ — Spraying and pouring* Four close-ups on yellow show how a twist of the lid switches between a fine spray and a pour.

Four stacked photos of salad, barbecue, a skillet and baked cookies with the oil sprayer in hand — *۰۶ — Everyday uses* One bottle shown across salad, barbecue, cooking, and baking.

Smiling woman pouring oil over a salad bowl in a bright kitchen with a bottle on the counter — *۰۷ — Layering flavor* A home cook dressing a salad bowl at the counter, with the line “Create a distinctive flavor by layering oils and vinegars.”

Product 2: Glass Tilted Jar with Dial Lid

Glass tilted jar filled with fusilli pasta with a stainless steel dial lid propped in front on white — *۰۱ — Hero* The tilted glass jar on white, filled with pasta, with the stainless steel dial lid in front.

PAASHLUX versus others comparison chart with five numbered checkmarked points — *۰۲ — Why choose us* A PAASHLUX-versus-others checklist: durable glass, refrigerator safe, high quality glass, 45° easy-open design, and designed in the USA.

Glass tilted jar with dried snacks on a kitchen counter beside a wooden board and lemons — *۰۳ — Product story* The jar on a wooden board with citrus, with the tagline “Keep your food and other items fresh and organized.”

Two glass jars on white, one lying at a 45 degree angle, with angle diagrams — *۰۴ — Dual use* The jar opens upward or at a 45-degree angle for easy access, and sits flat at 90 degrees.

Glass jar full of chocolate bars with width and height measurements and a large opening callout — *۰۵ — Product size* The jar filled with candy with a size callout, 7.5 in wide by 4.9 in high.

Close-up of a stainless steel dial lid with numbers 1 to 31 over a jar of pasta — *۰۶ — Date dial lid* A close-up of the stainless steel date indicator dial lid, on a kitchen shelf.

Three glass tilted jars with different foods and three icons for quality glass, refrigerator safe and durable glass — *۰۷ — Keep it fresh* Three jars holding pasta, snacks, and dried goods, with quality glass, refrigerator safe, and durable glass icons.

A+ Content

Wide modules under each listing. Both open with the PAASHLUX logo bar, then move from a hero to the main feature and on to everyday use and gifting.

Product 1: 2-in-1 Oil Dispenser & Sprayer (2-Pack)

Logo bar The black PAASHLUX wordmark with the line “Smart. Simple. Kitchen Essentials.”

Boxed PAASHLUX oil dispenser set and two bottles on a wooden board with salad bowls — *Hero module* The boxed 2-in-1 set and two bottles on a wooden board with salad, with the product name on a yellow label.

Close-up of two grey spray tops on a yellow background with the PAASHLUX name in vertical letters — *Pour or spray* A close-up of both spray tops on yellow with a “Pour or spray” headline.

Two oil bottles surrounded by flying tomatoes, cucumber slices, olives and lettuce — *Fresh ingredients* The two bottles in a burst of tomatoes, cucumber, olives, and greens.

Smiling woman in a blue apron spraying oil from the bottle over a mixing bowl — *Less waste* A cook misting oil into a mixing bowl, with the headline “Helping Reduce Waste, Mess, and Overuse!”

Chef in a white jacket handing a woman the PAASHLUX gift box with a red ribbon — *Gift-ready* A chef handing over the gift-ready premium box.

Product 2: Glass Tilted Jar with Dial Lid

Logo bar The black PAASHLUX wordmark that opens the A+ Content.

Glass tilted jar of pasta with the stainless steel dial lid in front on a grey wood counter — *Hero module* The jar with its dial lid on a weathered wood counter, titled “Glass Tilted Jar with Stainless Steel Dial Lid & Date Indicator.”

Product Advantages list of four points next to two tilted glass jars on white — *Product advantages* Four advantages: preserves freshness, durable construction, stylish design, and eco-friendly, next to a clean white product shot.

Glass jar of dried snacks on a refrigerator shelf next to oranges and apples — *Refrigerator safe* The jar on a refrigerator shelf next to fruit, with a cold-resistant glass callout.

Stainless steel dial lid with numbers beside a jar of pasta and a terracotta pot — *Date indicator dial lid* How the stainless steel lid tracks freshness with its built-in date ring.

Glass tilted jar beside a green patterned gift box on a pink background — *Gift idea* The jar next to a wrapped gift on a warm pink backdrop.

Brand Story

The Brand Story is shared by both products: a welcome card with the PAASHLUX introduction and four cards over a kitchen banner. This version of the story features the Glass Tilted Jar.

Brand field The jar of pasta beside a bowl of bananas on a bright kitchen counter, with the PAASHLUX wordmark.

Assembled story The welcome card and product cards placed over the brand field.

Cards

۰۰ — Welcome card “Welcome to PAASHLUX,” the brand introduction over the wordmark, in a gold frame.

۰۱ — The Glass Tilted Jar A tilted jar with rock candy on a marble counter.

۰۲ — Dial lid and date indicator A close-up of the stainless steel dial lid and its date numbers.

۰۳ — Keep everything fresh Three jars with pasta, candy, and jerky under the wordmark.

۰۴ — Gifting A jar of chocolate on a table of wrapped gifts.

A/B Testing

After the visuals were designed, they were A/B tested with Amazon’s listing experiments. Each test compared one visual treatment with another on the same part of a listing: the main image, the secondary images, and the A+ modules.

The tests were there to learn which treatment shoppers responded to. This page does not report a winner or a metric. Those stay in the experiment history.

View the live listing