01. Amazon Visual Design

BrandBYLUT
Category05. Amazon Visual Design
DeliverablesMain Images, A+ Content, Brand Story
ListingFacial Rejuvenation Set

A full visual system for BYLUT’s Amazon listing: the main image set, A+ Content, and Brand Story for a purple facial cupping and ice-globe kit. The same visuals were then A/B tested on the listing.

View on Amazon

Overview

BYLUT’s line is “Gentle By Design. Powerful By Nature.” This project is the Facial Rejuvenation Set: four glass cupping cups with soft silicone bulbs, sized XS to L for eye, face, neck, and leg or back, plus two borosilicate glass globes for warm and cool use. The box reads “Lift · Soothe · Glow.”

On Amazon the product is listed as the ByLut 3-in-1 Ice Globes & Glass Facial Cupping Set — two ice globes and a four-size facial cupping set for face lifting, body suction, depuffing, and heat and cold therapy, in purple.

My Role

I designed the visual parts of the Amazon listing, then ran A/B tests on those visuals.

The design covers three listing surfaces: the main image gallery, A+ Content below the buy box, and the Brand Story. The tests compared alternate treatments of the main image, the secondary images, and the A+ modules.

Challenge

The set is several tools in one box: four cup sizes, two globes, a printed routine card, and gift-ready packaging. The first image still has to read as a single product on a white Amazon thumbnail. Later images have to explain size, where each cup is used, how to glide, and how the globes switch between cold and warm, without breaking the purple brand.

The A+ modules and Brand Story then have to carry the same identity into a wider, more editorial layout: spa lighting, a stroke map, and a short brand introduction.

Process

  1. Main images first. A clean white hero of the full set, then square infographics for benefits, cupping direction, the glass globes, a two-part how-to, feature callouts, and in-use frames for face and body.
  2. A+ Content next. Wider modules for the spa scene, measured product detail, the four-cup body set, a stroke map, and the gift presentation.
  3. Brand Story last. A pink brand field, a welcome card in the brand’s own words, product cards, and portrait cards.
  4. After the visuals were on the listing, A/B tests on the main image, the secondary images, and the A+ modules.

Main Images

Seven square listing images. The hero stays on white so the set is clear at thumbnail size. The frames after it teach the routine.

White background hero of the BYLUT Facial Rejuvenation Set, box, four purple cups, and two pink glass globes
۰۱ — Hero Full set on white: box, four cups, two globes.
Why choose us infographic for the six-piece BYLUT set
۰۲ — Why this set Six pieces, contrast therapy, de-puffing, circulation. The art says the set is designed in the USA.
Facial tension release graphic with stroke arrows and four cup sizes
۰۳ — Facial tension Stroke direction on the face, and a callout for four cup sizes.
Woman using a pink borosilicate glass globe on her cheek
۰۴ — Glass globes Two borosilicate globes, shown for cool or warm use.
How to use guide for the cupping set and the glass globes
۰۵ — How to use Four steps for the cups and four for the globes, with session timing on the art.
Callouts for daily-use globes, four cup sizes, and the user manual
۰۶ — Details Grip sleeves, detachable cups, and the printed manual.
Four photos of the purple cup in use on face, ankle, back, and wrist
۰۷ — In use Face, ankle, back, and wrist, with the logo in the center.

A+ Content

Wide modules under the listing. The logo bar leads, then lifestyle, measurements, body use, a stroke map, and gifting.

BYLUT logo and the line Gentle By Design. Powerful By Nature.
Logo bar Brand mark and the line “Gentle By Design. Powerful By Nature.”
Spa scene with the BYLUT box, cups, and glass globes
Hero Spa still life with the set. The headline on this module reads “ByLut Skincare Due — Facial Cupping + Ice Glass Globe.” The Brand Story copy calls the same set a Skincare Duo.
Product detail showing cup sizes XS through L and glass globe measurements
Product detail Cup openings from 0.6 in (eye) to 2.2 in (leg / back), plus globe length and the soft-grip sleeve.
Four purple cups placed on a client's back in a candlelit room
Four-cup set The cups shown for body use, in a treatment-room scene.
Stroke map diagrams for face and body with the tools below
Stroke map Direction guides for the face, front of the body, and back.
BYLUT box presented as a gift with a red ribbon
Gift set The box presented as a premium gift.

Brand Story

Amazon Brand Story uses a wide brand image and a row of cards. The field is the same pink and plum as the packaging. The welcome card is set in BYLUT’s own words.

Pink BYLUT brand banner with the logo and the cupping set
Brand field Logo, wordmark, and the set on the pink ground.
Brand story layout with welcome text, the set, and a glass globe
Assembled story Welcome panel, the set, and a globe detail placed on the brand field.

Cards

Split portrait of a man
Card Portrait, split lighting.
Welcome to BYLUT text card
Welcome Brand introduction. The card calls the set a Skincare Duo: cupping plus dual-temperature globes.
Flat lay of the BYLUT set labeled Premium Set, Ease of Use
Premium set “Ease of Use,” with the box, tools, thank-you card, and routine sheet.
Hand holding a pink glass globe labeled dual-temp warm and cool
Globes “Dual-temp Globes — Warm/Cool.”
Hand squeezing a purple silicone cupping bulb
Cups “Silicone Face & Body Cupping Cup.”
Split portrait of a woman
Card Second portrait, same split treatment.

A/B Testing

After the visuals were designed, they were A/B tested with Amazon’s listing experiments. Each test compared one visual treatment with another on the same part of the listing: the main image, the secondary images, and the A+ modules.

The tests were there to learn which treatment shoppers responded to. This page does not report a winner or a metric. Those stay in the experiment history.

View the live listing