A full visual system for LUNVO’s Amazon listing: the main image set, A+ Content, and Brand Story for a lightweight, high-speed ionic hair dryer in gray with copper-gold buttons and a magnetic nozzle. The same visuals were then A/B tested on the listing.
Overview
This project is the LUNVO hair dryer, listed on Amazon as a professional brushless motor hair dryer with a 110,000 RPM motor, ionic technology, and a magnetic nozzle. The listing describes a lightweight body at 2.20 lbs, a quiet design, and intelligent heat control for everyday use at home, while traveling, or in a salon.
The product is a matte gray dryer with a straight handle, four copper-gold buttons, and a smoothing nozzle that attaches magnetically.
My Role
I designed the visual parts of the Amazon listing, then ran A/B tests on those visuals.
The design covers three listing surfaces: the main image gallery, A+ Content below the buy box, and the Brand Story. The tests compared alternate treatments of the main image, the secondary images, and the A+ modules.
Challenge
A hair dryer is a crowded category, and most listings look alike. The images had to show quickly what sets LUNVO apart: a brushless high-speed motor, a light body, ionic care for frizz, and a nozzle that clicks on magnetically.
The look also had to feel like a beauty product and not an appliance. Soft rose and cream backgrounds, warm copper accents, and real hair-care scenes carry that feel across the main images, A+ Content, and Brand Story.
Process
- Main images first. A white-background hero of the dryer and nozzle, then square images for the reasons to choose it, size, the magnetic nozzle, and three scenes: drying at home, the brushless motor, and styling in a salon.
- A+ Content next. A logo bar, then wide modules for a vanity hero, ionic frizz care, filter cleaning, and travel.
- Brand Story last. A soft rose brand field with the dryer on a marble pedestal, a welcome card, and cards for the design, the nozzle, everyday use, and a hair portrait.
- After the visuals were on the listing, A/B tests on the main image, the secondary images, and the A+ modules.
Main Images
Seven square listing images. The hero stays on white so the gray body and its copper buttons read at thumbnail size. The frames after it answer the questions shoppers ask before buying a dryer: why this one, how big is it, how does the nozzle work, and what does it do for my hair.
A+ Content
Wide modules under the listing. The logo bar leads, then a vanity hero, ionic frizz care, filter cleaning, and a travel close.
Brand Story
A soft rose brand field with the dryer on marble, the LUNVO wordmark, and a ghosted second wordmark, then a welcome card and product cards laid over it.
Cards
A/B Testing
After the visuals were designed, they were A/B tested with Amazon’s listing experiments. Each test compared one visual treatment with another on the same part of the listing: the main image, the secondary images, and the A+ modules.
The tests were there to learn which treatment shoppers responded to. This page does not report a winner or a metric. Those stay in the experiment history.
