ZARVANY (AMAZON DESIGN)

BrandZARVANY

Category05. Amazon Visual Design

DeliverablesMain Images, A+ Content, Brand Story

ListingMagnetic Wood Cairn Sculpture

A full visual system for ZARVANY’s Amazon listing: the main image set, A+ Content, and Brand Story for a five-stone magnetic wood cairn. The same visuals were then A/B tested on the listing.

View on Amazon

Overview

ZARVANY sits between art, philosophy, and interior design under the line “While Hands Last.” This project is the Cairn Sculpture: five hand-polished wooden stones, each with an embedded magnet, that stack into a 9.5-inch tall, 3.5-inch wide piece for a desk, shelf, or meditation corner. It ships in a cream and brown gift box.

On Amazon the product is listed as the Zarvany Cairn Sculpture, Magnetic Wood Art for Desk, Office & Indoor Decor.

My Role

I designed the visual parts of the Amazon listing, then ran A/B tests on those visuals.

The design covers three listing surfaces: the main image gallery, A+ Content below the buy box, and the Brand Story. The tests compared alternate treatments of the main image, the secondary images, and the A+ modules.

Challenge

A wooden cairn is a quiet object. In a search grid it is a brown stack on a white square, and it can be mistaken for a plain wood ornament. The images had to show what makes it more than that: the magnets that let you stack and rearrange it, the hand-polished grain, the real size, and the gift box.

The listing also had to sell a feeling, not a feature list. The A+ modules and Brand Story needed calm interiors, wellness settings, and gifting scenes so the cairn reads as a considered piece of decor, with a warm walnut-brown and cream palette tying every surface together.

Process

Main images first. A clean white hero of the stack beside its box, then square images for the reasons to choose it, dimensions with a hand for scale, a living room scene, the magnetic connection, a meditation setting, and a desk setting.
A+ Content next. A logo bar with the brand line, then wide modules for a calm flat-lay opener, the hand-carved finish, the stack in a minimalist room, a three-panel feature strip, and gifting.
Brand Story last. A warm brand field, a welcome card in the brand’s own words, and image cards for craftsmanship, mindfulness, shapes, and magnets.
After the visuals were on the listing, A/B tests on the main image, the secondary images, and the A+ modules.

Main Images

Seven square listing images. The hero stays on white so the stack and box are clear at thumbnail size. The frames after it answer the questions shoppers ask about a decor piece: why this one, how big, where it goes, and how it works.

White background hero of five stacked wooden stones beside the cream and brown ZARVANY gift box — *Hero* The five-stone cairn stacked beside the branded box, on white for a clean thumbnail.

Why choose us graphic with the ZARVANY label and five numbered feature rows — *Why choose us* Five numbered points over a close-up of the box label: handcrafted wood, walnut, decorative art, quality material, made in the USA.

Dimension graphic of a hand holding the stacked stones with 9.5 inch height and 3.5 inch width — *Dimensions* Held in one hand for scale, with 9.5 in height and 3.5 in width called out.

Living room scene with the stacked wooden stones on a coffee table beside a vase of dried grass — *Decor and fun piece* The stack in a bright living room, positioned as both decor and a small playful object.

Two hands snapping two wooden stones together with a magnet icon — *Magnetic connection* Hands joining two stones, showing the built-in magnets that let you stack and rearrange them.

Wooden stones with incense and towels in front of a person on a massage table — *Meditation and mindfulness* The stones in a wellness setting with incense, towels, and spa stones.

Stacked wooden stones on a white shelf beside a pencil cup and a small succulent — *Desk companion* The cairn on a work shelf next to a pencil cup and a plant, as a break from screens.

A+ Content

Wide modules under the listing. The logo bar leads, then a calm opener, the hand-carved finish, the stack in a room, a three-panel strip, and gifting.

Logo bar Brand mark and the line “While Hands Last.”

Flat lay of wooden stones, the cream and brown box, incense, and prayer beads on a wooden table — *Opener* A calm flat lay of the stones, box, incense, and beads under “Bring a Sense of Calm and Creativity to Your Life.”

Silky hand-carved A shallow-focus close-up of the stones and the grain, with the hand-polished finish as the headline.

Stacked wooden stones on a table in a bright room with dried grass in a vase — *Curated form and finish* The finished stack in a minimalist interior, with the logo in the top corner.

Three-panel module showing stones being stacked, the finished cairn, and a wood close-up, labeled Strong Magnet, Decorative Art, Walnut Wood — *Three panels* Strong magnet, decorative art, and wood grain, in three tall panels with simple labels.

Man handing a woman a gift box with a red ribbon — *Gifting* “A Premium Gift, Professionally Made!” with the boxed cairn handed over in an office.

Brand Story

Amazon Brand Story uses a wide brand image and a row of cards. The field is a warm peach backdrop with the stack and the ZARVANY wordmark. The welcome card is set in ZARVANY’s own words.

Brand field The stack on a warm peach field, with the logo and the line “While Hands Last.”

Assembled story The welcome card and image cards laid over the brand field.

Cards

Welcome The brand’s own words on a framed card.

Craftsmanship “Unique Craftsmanship.”

Mindfulness “Mindfulness & Presence.”

Shapes “Pebble-inspired Shapes.”

Magnets “Built-in Magnets.”

A/B Testing

After the visuals were designed, they were A/B tested with Amazon’s listing experiments. Each test compared one visual treatment with another on the same part of the listing: the main image, the secondary images, and the A+ modules.

The tests were there to learn which treatment shoppers responded to. This page does not report a winner or a metric. Those stay in the experiment history.

View the live listing